Brief profile


In the year 2017 ALTERNATE celebrated its 25th anniversary and proudly looks back on a true success story.


Starting as a one-man business in 1992, ALTERNATE quickly made a name for itself in the IT trade with a constantly growing and highly motivated team, creativity and the willingness to take risks. Due to a keen sense for new trends and the courage for being one of the first suppliers to sell products in an online shop via the Internet in 1997, the company grew quickly and was a trailblazer for a completely new sales channel.


The product range, which has been growing steadily over the years, is now comprised of more than 75,000 products; the core range of classic IT products has been broadened in several stages to include consumer and household electronics, tools, garden and toys. ALTERNATE distributes its products to both private and business customers via three local shops and the TÜV-approved webshops in Germany and other European countries. The 35,000 m² of available storage space and an state-of-the-art logistics system ensure that goods are readily available and customers can be supplied quickly. More than 800 employees take care of the orders, wishes, enquiries and problems of the customers daily and stand for high service quality and excellent customer satisfaction.


The result: ALTERNATE has been repeatedly awarded as test winner by various magazines and also by consumers over the years and is one of the top 10 e-commerce companies in Germany today.


Apart from economic interests, ALTERNATE also invests in apprenticeships, environmental protection and sustainability, and takes on a pioneering role here as well. By introducing CO2 neutral shipping and as an EMAS-certified company, ALTERNATE proves its awareness of the environment and the responsible use of resources.


Through high training standards, close integration into work processes and practical, independent project work ALTERNATE has been preparing young people for their professional future for 20 years. More than 70 young people are being trained in commercial, technical and logistics professions at the same time. ALTERNATE offers comprehensive apprenticeship training within a future-oriented company in a modern branch of industry, an ideal start to a professional working life. If performance is good, there is no obstacle to employment with internal promotion opportunities. Former apprentices have already repeatedly occupied management positions in the past!


  • Areas of expertise
Shop online at ALTERNATE - this is internet shopping at its best with many extras. ALTERNATE is one of the most frequent award-winners of all IT and entertainment electronics retailers. We are glad to be able to tell you why.
  • Dates & facts
Are you interested in how many packages ALTERNATE dispatches a day? Which jobs we train people in? How much solar energy our photovoltaic installations produce? You can find an overview of facts worth knowing here.
All prices include statutory value added tax (VAT) but exclude delivery charges and, if applicable, cash on delivery
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