iPhone X Our vision has always been to create an iPhone that is entirely screen. One so immersive the device itself disappears into the experience. And so intelligent it can respond to a tap, your voice, and even a glance. With iPhone X, that vision is now a reality. Say hello to the future. Design and Display How do you create a deeply intelligent device whose enclosure and display are a single, uninterrupted element? That’s the goal we first set ourselves with the original iPhone. With iPhone X, we’ve achieved it. The purest expression of iPhone. To create a continuous surface, with nothing to get in the way of your experience, we replaced the Home button with new yet familiar ways to navigate. Intuitive gestures make it easy to get around. Home A single swipe from the bottom takes you home. Multitasking To reveal all your open apps, simply swipe up and pause. Control Centre Swipe down to instantly open the customisable Control Centre. Siri Press and hold the side button to ask Siri a question. Apple Pay Double-click the side button to make secure purchases with Apple Pay. So much technology. In so little space. The TrueDepth camera system allows you to take amazing photos and enables Face ID. It’s housed in a tiny space at the top of the display, yet within this miniaturised module are some of the most advanced technologies we’ve ever developed. Introducing Super Retina. Beauty through engineering. The OLED panel in the Super Retina HD display isn’t just any OLED. It’s custom built to our exacting standards, allowing for an HDR display with a 1,000,000 to 1 contrast ratio, high resolution and brightness, wide colour support and our best colour accuracy ever. Brilliance to the edges. Using innovative folding and circuit stacking technology, the OLED panel follows the curves of the device into the furthest reaches of the corners. Then it uses a process called subpixel anti-aliasing to tune individual pixels for smooth, distortion-free edges. Our best colour accuracy ever. The advanced colour management system in the Super Retina HD display is our best ever. Which means that whatever colour mode your content uses — P3, sRGB — iPhone X automatically displays in that format. So the colours you see are the colours the director or designer intended. True Tone. For a more comfortable viewing experience. True Tone technology uses an advanced six-channel ambient light sensor to subtly adjust the white balance onscreen to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eye strain. HDR. Now showing for the first time on iPhone. iPhone X is a true High Dynamic Range (HDR) display. You can watch films and TV programmes in Dolby Vision and HDR10. Your HDR photos will look even more amazing. And you’ll be able to watch HDR titles from iTunes, Netflix and more. The most durable glass ever in an iPhone. The front and back are all glass — the most durable we’ve ever made, with a strengthening layer that’s 50 per cent deeper. A seven-layer ink process allows for precise hues and opacity, and a reflective optical layer enhances the colours. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Wireless charging for a wireless world. We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone X is designed for a wireless future. Surgical‑grade stainless steel. The stainless steel band that wraps around and reinforces iPhone X is a special Apple-designed alloy that’s both durable and more pure, and it polishes beautifully. For the space grey finish, we use a process called physical vapour deposition to precisely match the colour of the stainless steel band to that of the glass. Resists water, splashes and dust. iPhone X is precision-engineered at the microscopic level to protect against water, splashes and dust. Face ID What could be more natural than a touch? A look. That was the insight behind Face ID, a powerful and secure authentication system that’s even more convenient than Touch ID. It makes unlocking and paying fast, easy and intuitive. The incredible technology behind incredible simplicity. The TrueDepth camera system is composed of multiple innovative technologies. Working together in real time, they use a detailed depth map of your face to recognise you in an instant. Your face is your secure password. With Face ID, iPhone X unlocks only when you’re looking at it. It’s designed to resist spoofing by photos or masks. Your facial map is encrypted and protected by the Secure Enclave. And authentication happens instantly on the device, not in the cloud. Once it knows you, it knows you. The A11 Bionic chip uses machine learning to recognise changes in your appearance. Put on glasses. Wear a hat. Grow a beard. Your friends might not recognise you. But iPhone X will. So smart it only works when you want it to. For additional security, Face ID is attention aware, meaning it unlocks your iPhone X only when you look towards the device with your eyes open. That means Face ID can also reveal notifications and messages, keep the screen lit when you’re reading, or lower the volume of an alarm or ringer. TrueDepth Camera How much innovative thinking can you fit into a tiny space? Quite a lot, it turns out. The TrueDepth camera system houses sophisticated cameras and sensors for new capabilities only possible with iPhone X. Tremendous innovation in a minuscule space. An intricate system of powerful technologies work with A11 Bionic to enable Face ID, selfies with Portrait mode, and Animoji. Face ID. Your face is your secure password. The revolutionary authentication system in iPhone X begins with data captured by the TrueDepth camera. Sensors read the unique geometry of your face and compare it to information protected by the Secure Enclave of the A11 Bionic chip. If there’s a match, iPhone X unlocks. Portrait mode. For selfies with real depth. Shoot selfies with a depth-of-field effect that puts your face in sharp focus against an artfully blurred background. The TrueDepth camera, along with the A11 Bionic chip, captures the photo and creates this effect with the tap of a finger. Portrait Lighting. For selfies with studio effects. Inspired by extensive research into the art and science of portraiture, all-new Portrait Lighting uses sophisticated algorithms to calculate how your facial features interact with light. Then it uses that data to create stunning lighting effects. Animoji. A new way to get into character. Admit it. You’ve always wanted to be a unicorn. Working with the A11 Bionic chip, the TrueDepth camera captures and analyses more than 50 different muscle movements, then mirrors your expressions in any of 12 different Animoji. Clips. Create videos that take you to new worlds. Clips is a free app that lets you make fun, shareable videos with text, graphics, effects and more. Selfie Scenes on iPhone X make Clips even more fun, using the TrueDepth camera to immerse you in 360-degree animated landscapes. Dual 12MP Cameras Can a camera capture more than meets the eye? To find out, we integrated faster, optically image-stabilised cameras with the advanced machine learning of the A11 Bionic chip. The result is a photography system that sees more, understands more and does more. Wide-Angle Camera An ƒ/1.8 six-element lens, optical image stabilisation (OIS), and a larger, faster 12MP sensor make the most popular camera in the world even better. Telephoto Camera Using a state-of-the-art seven-magnet solution, iPhone X includes a second OIS system in the powerful ƒ/2.4 telephoto camera. Together the two cameras enable optical zoom to bring you closer to your subject. And deliver amazing shots with Portrait mode. Portrait mode. For a more beautiful depth‑of-field effect. Portrait mode gets even better, with sharper detail, more natural background blurring, improved performance in low light, and access to the flash when you need it. Portrait Lighting. Real-time studio lighting effects. Based on core photographic lighting principles, Portrait Lighting combines complex software and hardware like depth‑sensing cameras and facial mapping to produce the effect of real studio lighting. New advanced ISP. Photo ops, optimised. The intelligent, Apple-designed image signal processor detects elements in the scene — like people, motion and lighting conditions — to optimise your photos even before you take them. It also delivers advanced pixel processing, wide colour capture, faster autofocus and better HDR photos. Dual OIS. For images that shine in low light. One of the hardest things in photography is getting great photos and videos in low light. Optical image stabilisation in both rear cameras makes it effortless. So when the day ends, your creativity is just beginning. New filters. Better flash. More fun. From the moment you capture a photo to your final edit, iPhone X makes it even easier to create spectacular shots. And next-generation HEIF compression technology lets you take new photos with the same quality as before at half the file size. So snap away. Videos that belong on the big screen. Whether you’re a proud parent, a film student or a working director, iPhone X lets you shoot phenomenal movies. An Apple-designed video encoder performs real-time image processing for optimal quality. And with HEVC compression, you’ll get the same video quality as before at half the file size. Photos taken with iPhone X. We asked amateur and professional photographers around the world to take iPhone X and shoot what inspires them. The images they captured are beautiful examples of what the cameras on iPhone X can do. A11 Bionic Can you create a chip that’s both powerful and intelligent? Meet A11 Bionic, the most powerful and smartest chip ever in an iPhone. Unprecedented power. With six cores and 4.3 billion transistors, A11 Bionic has four efficiency cores that are up to 70 per cent faster than the A10 Fusion chip, and two performance cores that are up to 25 per cent faster. The CPU can even harness all six cores simultaneously when you need a turbo boost. What a neural engine is. A neural engine is hardware that’s purpose built for machine learning, a type of artificial intelligence that enables computers to learn from observation. It’s capable of incredibly fast computations needed by neural networks while also being incredibly efficient. What a neural engine does. The neural engine in the A11 Bionic chip is a dual-core design that recognises people, places and objects. It tears through machine learning tasks at up to 600 billion operations per second and is the driving force behind innovative new features like Face ID and Animoji. Engineered for efficiency. A11 Bionic manages its enormous power intelligently by directing tasks between the performance and efficiency cores. So the things you do most often — like texting and browsing the web — happen quickly while using less energy. Add a custom battery design and what do you get? iPhone X lasts up to two hours longer between charges than iPhone 7. Augmented reality. Augmented. With the A11 Bionic chip, AR games and apps reach a new level of fluidity and realism. Silicon made for Metal 2 and Core ML. Metal 2 is Apple-designed graphics software that lets developers build console-style games. Core ML enables developers to integrate machine learning into their apps. The GPU in A11 Bionic is optimised for these new, immersive 3D games and AR experiences. Wireless Charging How do you make an iPhone designed for a wireless world? By building on wireless technology like headphones and advanced networking to introduce easy wireless charging. The glass back, together with an efficient charging system, allows you to simply set iPhone X down to charge it up. Designed to work everywhere. We wanted people to enjoy the convenience of wireless charging anywhere. So iPhone X works with Qi wireless chargers commonly found in hotels, cafés, airports and cars. Belkin and Mophie have also developed two new wireless chargers designed for iPhone X. AirPower. Radically simpler wireless charging. The elegant, ultra-thin new AirPower mat lets you charge multiple devices wirelessly, without requiring them to be fixed in one spot. Just lay up to three compatible devices — like the latest iPhone, Apple Watch and AirPods — anywhere on its surface to charge them simultaneously. iOS 11 A groundbreaking iOS for a groundbreaking iPhone. Designed for iPhone X A phone that’s all screen required an entirely rethought OS with new capabilities and gestures. New with iOS 11 Send Animoji in Messages. Make Siri your personal DJ. And discover new music with friends in Apple Music. Augmented Reality Experience mind-blowing AR games and apps on the world’s largest platform for augmented reality.
Item ID: 9AO1AA8A