This is 7.
iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems. The best performance and battery life ever in an iPhone. Immersive stereo speakers. The brightest, most colourful iPhone display. Splash and water resistance. And it looks every bit as powerful as it is. This is iPhone 7.
Makes a splash. Takes a splash.
iPhone 7 reaches a new level of innovation and precision. The jet black finish is like nothing we’ve ever made. The enclosure is splash and water resistant.1 The Home button is completely re-engineered. And with a new unibody design that’s seamless to the touch, iPhone 7 feels as amazing as it looks.
Two sizes. Five finishes.
With iPhone 7 and iPhone 7 Plus, we’re introducing a beautiful black with a matt finish and a deep, high-gloss jet black. Both the 4.7-inch and 5.5-inch models — constructed with incredibly strong 7000 Series aluminium — are also available in our signature silver, gold and rose gold finishes.
The gold standard of black.
Crafted from bead-blasted aluminium, our new black model has a rich, deep matt finish. The high-gloss jet black finish was achieved through a new feat of design engineering — a remarkably precise, nine-step process of anodisation and polishing.2 The end result is so purely and continuously black, you can’t tell where the aluminium ends and the glass begins. The dark side, indeed.
Built to be water resistant.
With its entire enclosure re‑engineered, iPhone 7 is the very first water‑resistant iPhone. So now you’re protected like never before against spills, splashes and even dust.
An all-new Home button.
The Home button on iPhone 7 is an advanced solid-state button designed to be durable, responsive and pressure sensitive. Working in tandem with the new Taptic Engine, it gives you precise tactile feedback as you press. And it’s even customisable. Welcome home.
Using a highly advanced fingerprint sensor that’s as fast as ever, Touch ID makes unlocking your iPhone easy and secure.
With iPhone, you can pay instantly and securely in shops, in apps and on the web. And because your card details are never shared by Apple with merchants or stored on your device, using Apple Pay is the safer way to pay.
An entirely new camera enters the picture.
iPhone is the most popular camera in the world. Now we’ve re-engineered that beloved camera, adding optical image stabilisation, an ƒ/1.8 aperture and a six-element lens to make it even better for shooting photos and videos in low light. And with advanced new features like wide colour capture, your photos and Live Photos will look even more vibrant.
Optical image stabilisation
iPhone 7 comes with optical image stabilisation to reduce blur associated with motion and handshake. A sensor helps the lens counteract even the tiniest movement, allowing for up to 3x longer exposure compared to iPhone 6s.
A larger aperture allows up to 50 per cent more light onto the camera sensor than iPhone 6s, further enhancing the camera’s ability to take superb low-light photos. Teamed with the new six-element lens, the camera will deliver brighter, more detailed shots.
Quad-LED True Tone flash
Four smart LEDs flash 50 per cent brighter than iPhone 6s. The flash adjusts according to the colour temperature of the environment, resulting in sharper, more brightly lit photos.
Now your movies are just like the movies.
Videos shot in darker settings with iPhone 7 will look remarkably better, enhanced by optical image stabilisation and the all-new ƒ/1.8 aperture. And the 12MP camera captures high-resolution video up to 4K. So you can shoot epic movies of epic moments, even if they’re happening in low light.
New 7MP front-facing camera. Love your selfie.
The FaceTime HD camera is not only higher resolution, it also uses wide colour capture. So now you can take sharper and more vibrant selfies. Worried about lighting? The Retina Flash matches the ambient light for a shot with natural-looking skin tones. Hello, gorgeous.
More brains behind the camera. Smarter ISP.
Why is the camera on iPhone 7 so advanced? It has an improved Apple-designed image signal processor built into the A10 Fusion chip. When you take a photo or video, the ISP powers over 100 billion operations and even uses machine learning to make your images look amazing. Other improvements include faster focus, and improved local tone mapping and white balance.
A10 Fusion Chip. The most powerful chip ever in an iPhone.
iPhone 7 is supercharged by the most powerful chip ever in an iPhone. It’s not just faster than any before — it’s also more efficient. That’s because the A10 Fusion chip uses an all-new architecture that enables faster processing when you need it, and the ability to use even less power when you don’t. And with the longest battery life ever in an iPhone, you can work at twice the speed of iPhone 6 and still enjoy more time between charges.
Faster 4G LTE with the best worldwide roaming.
iPhone 7 features 4G LTE Advanced, with speeds up to 450 Mbps for data downloads — over 50 per cent faster than iPhone 6s and three times faster than iPhone 6.6 And thanks to even more LTE bands, you’ll have the best worldwide roaming available in a smartphone. Happy travels.
Item ID: 9AO1AA62